A crisis, of any scale, can pose a serious threat to a company’s reputation. The ability to deal swiftly, effectively and transparently with a crisis situation will help to protect your reputation long after the crisis situation is over.

Crisis Communication aims to prevent the development of critical issues into such crises and to minimise their impact on an organisation’s business and reputation. Effective and planned crisis communication should help to reduce losses and improve shareholders’ trust in the management’s ability to create shareholder value.

Not managing a crisis well can have a long-term negative impact on the reputation of an organisation which can take years to redress.

Q4 Public Relations offers clients the necessary crisis communications support and media relations experience on a 24/7 basis. Our founding partners lead a crisis team in each of their respective specialities and have a well-trained and responsive team to work with them through such events.

For a range of high profile clients, we have developed:

• Crisis planning procedures
• Undertaken site audits
• Formulated corporate crisis policy
• Written crisis manuals and
• Operated crisis management team training programmes.

In most cases, the virtue of being prepared increases response times and limits the negative impact of a crisis. We have experience of providing immediate, full-time support for the duration of the crisis. We also have a track record of providing counsel in relation to communications with all audiences including media, employees, shareholders, and customers.