Q4PR devises innovative campaigns for consumer and lifestyle brands
Q4PR is retained by leading consumer and lifestyle brands to develop their brand communications strategies and to build brand awareness and loyalty among consumers. We have worked on strategies and innovative campaigns for many leading international and national brands and bring a range of marketing, advertising and brand audit skills to the overall communications mix.
Sample assignments include new product launches, repositioning of established brands, new brand identities and internal communications campaigns on understanding brand values. At the outset, we agree key strategic objectives for consumer and lifestyle campaigns that can be easily monitored and measured.
Q4PR adopts a multi-faceted approach to consumer communications and stakeholder outreach such as:
- Strategic sponsorships and partnerships
- Identifying brand champions
- Engaging with important stakeholder groups
- Media campaigns focused on national, regional, online and specialist media
- Events and community initiatives
- Social media campaigns
- Above the line and below the line advertising activity