Q4PR is a full-service communications practice with an emphasis on client service and measurable results.

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Public Awareness Campaigns

Q4PR creates multi-stranded, targeted, high profile campaigns

Q4PR has experience of developing and implementing a series of high profile public awareness campaigns which are designed to achieve a range of strategic objectives. Such campaigns have been designed to change consumer behaviour, enlist support for advocacy causes and raise awareness on a range of issues – health, technology, recruitment, safety, among others.

Strategic planning is vital to designing a successful public awareness campaign. We work with clients to identify clear goals, audiences, channels and likely campaign outcomes. We maximise cut through with campaign messaging using an integrated approach and a combination of:

  • Traditional and online PR activities
  • Social media engagement
  • Identifying ideal brand associations
  • Creating a consortium to deliver advertising, digital and media buying as needed
  • Strategic events
  • Ambassador selection and management
  • Campaigning and coalition building

Strategic planning vital to success of a campaign.