Q4PR creates multi-stranded, targeted, high profile campaigns
Q4PR has experience of developing and implementing a series of high profile public awareness campaigns which are designed to achieve a range of strategic objectives. Such campaigns have been designed to change consumer behaviour, enlist support for advocacy causes and raise awareness on a range of issues – health, technology, recruitment, safety, among others.
Strategic planning is vital to designing a successful public awareness campaign. We work with clients to identify clear goals, audiences, channels and likely campaign outcomes. We maximise cut through with campaign messaging using an integrated approach and a combination of:
- Traditional and online PR activities
- Social media engagement
- Identifying ideal brand associations
- Creating a consortium to deliver advertising, digital and media buying as needed
- Strategic events
- Ambassador selection and management
- Campaigning and coalition building